Blog

Here are some trusted funds and initiatives to help people who are in Ukraine right now, as well as Ukrainian refugees trying to escape in the European Union and Russia.

Today, not only products and services are in need of marketing, but even ideas and goals: from vegan actions to feminist marches. Getting people's attention is no easy feat, and getting your message across is getting harder. What is the secret behind strong cause-based marketing campaigns and how are they changing the world? Find out from this article.

It's not hard to sell a vegan product to people who already eat falafel, use cruelty-free cosmetics, and wear leather-free clothing. But the overarching goal of vegan marketing is to sway the most ordinary customer to the side of good. Learn about the Achilles' heel of promoting vegan products and why they so often seem out of touch with the real world.

Modern ethical brands exist in a culture where veganism is still a closed topic. In order for more people around the world to stop sponsoring the exploitation of animals, we need to understand consumer behavior patterns, competently raise their awareness and interest.

Find out how the economic tactics of veganism work, and why the needless killing of animals is declining even without the widespread calls for a "moral minimum".

The good news is that there are several types of vegan buyers. The bad news is that brands have to choose which one to target without alienating the rest. These people want to be treated differently: they want different products with different flavors and different packaging. And they all contribute to the development of vegan companies.

The world seems to have gone mad for vegan products. Plant-based milk has won a place in the mass market, Beyond Meat steaks are conquering countries one after another, and the list of establishments that exclude meat from the menu is replenished with new names. What is it, another trend or a new reality?

The word "vegan" means much more than ingredients in food or detergent. And frankly, this is not always the best marketing ploy... Let's look at the subtle matters of positioning vegan brands.

The story of the one vegan brand that has gone so far as to not only neutralize its environmental impact, but offset it by 110%.

There is no reason brands can't make their cosmetics ethical! And the growing interest in the vegan lifestyle and consumption is increasingly encouraging brands to be more innovative and offer us vegan products.

About the psychology of the consumption of animal products and the roots of the general dislike for vegans. This article based on the research materials of Professor of Sociology and Psychology Melanie Joy.

The environmental impact of food has often been the subject of scientific research. This time, scientists decided to talk about the best and affordable ways to reduce the negative impact on the planet's ecosystems. Find out why even eco-friendly meat does more harm to nature than vegetables.

The further, the more often different brands try to look more green and environmentally responsible, not embarrassed to openly speculate on the "eco" topic. They are trying to win our trust by painting green leaves and stamping marker words. And yes, the “biodegradable” bag in Russian supermarkets has a superpower, but not the one you think about.