January 2, 2024
Women in IT and Charity
Me and my female colleagues told Bang Bang Education (BBE) about our career path in IT and what we do at the Need Help Charitable Foundation.
Blog
December 16, 2023
"Refactoring what dinosaurs saw": who develops all of Help Needed Charitable Foundation's services
I was quoted in an article about our IT department at Help Needed Charitable Foundation. So, if you're interested in learning more about us and what we do, check it out.
May 19, 2023
A 12-minute short film about the Help Needed Charitable Foundation
A short film about how and why we develop systemic charity across Russia, create high-grade IT-products and survive only thanks to donations.
March 18, 2020
How to Save the World with Cause-Based Marketing
Today, not only products and services are in need of marketing, but even ideas and goals: from vegan actions to feminist marches. Getting people's attention is no easy feat, and getting your message across is getting harder. What is the secret behind strong cause-based marketing campaigns and how are they changing the world? Find out from this article.
December 11, 2019
Vegan Marketing. Difficulties of Promotion
It's not hard to sell a vegan product to people who already eat falafel, use cruelty-free cosmetics, and wear leather-free clothing. But the overarching goal of vegan marketing is to sway the most ordinary customer to the side of good. Learn about the Achilles' heel of promoting vegan products and why they so often seem out of touch with the real world.
December 5, 2019
Vegan Marketing. The Key to Understanding Your Audience
Modern ethical brands exist in a culture where veganism is still a closed topic. In order for more people around the world to stop sponsoring the exploitation of animals, we need to understand consumer behavior patterns, competently raise their awareness and interest.
December 3, 2019
Veganism in the Economic Arena
Find out how the economic tactics of veganism work, and why the needless killing of animals is declining even without the widespread calls for a "moral minimum".
November 29, 2019
Buyers Who Change the World
The good news is that there are several types of vegan buyers. The bad news is that brands have to choose which one to target without alienating the rest. These people want to be treated differently: they want different products with different flavors and different packaging. And they all contribute to the development of vegan companies.
October 26, 2019
How the Meat and Dairy Business is Responding to the Rise of Veganism. From Denial to Transformation
The world seems to have gone mad for vegan products. Plant-based milk has won a place in the mass market, Beyond Meat steaks are conquering countries one after another, and the list of establishments that exclude meat from the menu is replenished with new names. What is it, another trend or a new reality?
August 26, 2019
Vegan Brands: From Concept to Labels
The word "vegan" means much more than ingredients in food or detergent. And frankly, this is not always the best marketing ploy... Let's look at the subtle matters of positioning vegan brands.
August 26, 2019
What Does Sustainability Fashion Lead to?
The story of the one vegan brand that has gone so far as to not only neutralize its environmental impact, but offset it by 110%.
July 26, 2019
How Consumers are Driving Ethical Innovation in the Beauty Industry
There is no reason brands can't make their cosmetics ethical! And the growing interest in the vegan lifestyle and consumption is increasingly encouraging brands to be more innovative and offer us vegan products.
June 26, 2019
When Did You Decide That You Were a Meat Eater?
About the psychology of the consumption of animal products and the roots of the general dislike for vegans. This article based on the research materials of Professor of Sociology and Psychology Melanie Joy.
October 2, 2018
Traditional or Plant-Based: The Best Ways to Reduce Environmental Harm
Learn why even the most sustainably produced animal meat is more damaging to nature than plant-based ones. Article based on research by Joseph Poore (2018).
April 18, 2018
What's Wrong with Biodegradable Plastic
The further, the more often different brands try to look more green and environmentally responsible, not embarrassed to openly speculate on the "eco" topic. They are trying to win our trust by painting green leaves and stamping marker words. And yes, the “biodegradable” bag in Russian supermarkets has a superpower, but not the one you think about.
