Greenwise vegan food brand website
In 2021, we at Wake Lab developed the official website of plant-based alternatives producer Greenwise.
Greenwise is a major producer of vegan products represented on the markets of Russia, CIS, Japan and the USA
It was important not to deviate from the set style and marketing positioning of Greenwise as a modern and progressive brand, and at the same time to make the site relevant for both B2C and B2B. Because in addition to products, Greenwise offers other market players ingredients and technological solutions to create their own plant-based alternatives.
That's why we have provided:
- A product catalog for potential customers with separate indexed pages for each product.
- Ingredient catalog for potential business partners with separate indexed pages for each ingredient.
- A blog section, as well as links and clippings of major media quotes so that Greenwise's PR department collects everything about the company in one handy place.
- A global site search that renders the components of the products, ingredients and blog section.
- Interactive map with points of sale around the world, searchable by store name or address.
- Multilingual.
Product catalog
Products in the catalog are grouped into several categories: strips, jerky, frozen foods, etc. Each product has its own indexed page with a photo, description and information about points of sale. Optionally, the page can include a cooking method, a section with video recipes, and flavor switching buttons.
Ingredient catalog
Similar to the product catalog, the ingredient catalog is also divided into relevant categories. Each ingredient has its own indexed page with photo, description of properties and order form.
Company page and point-of-sale map
