CV

♟️ Developed existing and created new design system, improved the growth strategy of a design team, and participated in workshops, product decision making and product strategy.

🧩 I designed a multi-functional form for collecting donations, participating in charity events and auctions, and customized the component to integrate into all foundation products. I implemented a flow to voluntarily cover payment system fees: 81% of users chose this option.

💫 I designed the "One for All" charity campaign that worked for different audiences and raised over half a million rubles per month for 700+ NGOs against the backdrop of a sharp decline in Russian participation in charity in 2023.

📈 I led a global redesign of “Seizing the Moment” crowdfunding platform, which is a major project of the Help Needed Charitable Foundation. Within the first month after relaunch, we received record KPIs and raised more than 11.5 million rubles for the funds. This is more than in the previous all 5 years of the project's existence.

🎯 Together with the stakeholder, we developed a new volunteer fundraising mechanics for the foundation and implemented it in the form of a daughter project "Seizing the Moment. Auctions". In the first six months, users held more than a hundred charity auctions, and in the most successful one they raffled off a lot for 150,000 rubles.

🙌 I developed sensitive step-by-step UX processes related to the selection of NGOs and implemented them in all products of the foundation, which include volunteer fundraising (charity fundraisers, events, groups and auctions).

👩‍💻 At the start of my work at the foundation, I improved the design system by switching its layouts and components to auto layout: the time for tasks related to UI design was halved.

🏆 In 2021 I designed the website of Greenwise, a major producer of vegan products present on the markets of Russia, CIS, Japan and the USA. Greenwise was included in the "Forbes's Top 10 Most Successful Brands of Russia 2020". In 2022 the Greenwise website won the 2nd place in "The Best Corporate Website" nomination in the Russian Drupal Awards – award among the best websites based on Drupal open source CMS in Russia.

🥑 In 2020 I designed the website for the Association of Alternative Food Products Producers (AAFPP) and its projects: AltFoodConf conference, Startup Shelf (integration with Samokat), etc. Through the website, AAFPP attracted more than 100 partners and participants and became the official and only representatives of V-Label in Russia.

🐝 Since the beginning of Wake Lab studio I've been working on designs for sustainable businesses, NGOs and activist initiatives (Birds Collective, Vegan Month, Unfamiliar Place, Veggie People etc).

🤝 I mentored new designers in the team and was responsible for layout reviews. I also improved processes among cross-functional teams consisting of designers, product managers, and developers.

🧬 I redesigned and developed the agency's style guide, which is still in use today. Additionally, I worked on the design system using an atomic approach in Figma.

🚀 I designed websites and presentation materials for international projects in the fields of IT, education and digital security. Clients include: Startup Village, Kaspersky, Forbes Russia, MMSO etc. With wow effects, live streaming and sales.

🗓️ I also designed projects with a complex structure, for example, a service for selecting and renting venues for business events.

♻️ I worked on design mostly for environmental, animal protection and vegan projects (I Don't Eat Anyone, Clean Yekaterinburg, Veggie People, VeganFest, etc) as well as for some studios with a focus on inclusivity.

✏️ I wrote articles for the first Russian-language blog about vegan marketing. It was an exclusive that was interesting to a narrow audience. I didn't monetize it, I just liked it.

🙌 Together with the developer, we refined the concept and evolved Veggie People into an information project that has no direct analogues in the Russian-speaking online space.