CV

♟️ I develop a strategy for the design team's growth, participate in workshops for NGOs and designer interviews. I work on improving and controlling the foundation's design system.

🧩 I designed a multi-functional form for collecting donations, participating in charity events and auctions, and customized the component to integrate into all foundation products. I implemented a flow to voluntarily cover payment system fees: 81% of users choose this option.

💫 I designed the "One for All" charity campaign, which works for different audiences. The campaign raises over half a million rubles a month for over 700 NGOs against the backdrop of a sharp decline in Russian participation in charity in 2023.

📈 I led a global redesign of “Seizing the Moment” crowdfunding platform, which is a major project of the Help Needed Charitable Foundation. Within the first month after relaunch, we received record KPIs and raised more than 11.5 million rubles for the funds. This is more than in the previous all 5 years of the project's existence.

🎯 Together with the stakeholder, we developed a new volunteer fundraising mechanics for the foundation and implemented it in the form of a daughter project "Seizing the Moment. Auctions". In the first six months, users held more than a hundred charity auctions, and in the most successful of them, a lot for 150 000 rubles in favor of the "I Believe in Miracle" fund was raffled off.

🙌 I developed sensitive step-by-step UX processes related to the selection of NGOs and implemented them in all products of the foundation, which include volunteer fundraising (charity fundraisers, events, groups and auctions).

👩‍💻 At the start of my work at the foundation, I improved the design system by switching its layouts and components to "auto layout": the time for tasks related to UI design was halved.

🏆 In 2021 I designed the website of Greenwise, a major producer of vegan products present on the markets of Russia, CIS, Japan and the USA. Greenwise was included in the "Forbes's Top 10 Most Successful Brands of Russia 2020". In 2022 the Greenwise website we developed won the 2nd place in "The Best Corporate Website" nomination in the Russian Drupal Awards – award among the best websites based on Drupal open source CMS in Russia.

🥑 In 2020 I designed the website for the Association of Alternative Food Products Producers (AAFPP) and its projects: AltFoodConf conference, Startup Shelf (integration with Samokat), etc. Within a couple of years, AAFPP attracted more than 100 partners and participants and became the official and only representatives of V-Label in Russia.

🐝 Since the beginning of Wake Lab studio I've been working on designs for sustainable businesses, NGOs and activist initiatives (Birds Collective, Unfamiliar Place, etc), as well as for media about sustainable and vegan lifestyles (Eating Better, Veggie People).

🤝 I mentored new designers in the team and was responsible for layout reviews. I also improved processes among cross-functional teams consisting of designers, product managers, and developers.

🧬 I completed a full redesign of the agency and developed its style guide. Additionally, I began working on an enterprise design system using an atomic approach in Figma.

🚀 I designed websites and presentation materials for international projects in the fields of IT, education and digital security. Clients include: Startup Village, Kaspersky, Forbes Russia, MMSO etc. With wow effects, live streaming and sales.

🗓️ I also designed projects with a complex structure, for example, a service for selecting and renting venues for business events.

♻️ In 2017 I started working on designs for non-profit environmental, animal protection and vegan projects (I Don't Eat Anyone, Clean Yekaterinburg, Veggie People, VeganFest, etc) as well as for some production studios with a focus on inclusivity.

✏️ I used to write articles for the first Russian-language blog about vegan marketing, catering to a highly niche audience. It was an exclusive and intriguing project for me, considering my personal interest and studies in the field of marketing vegan products and initiatives. Although I didn't monetize it, I just enjoyed the experience.

🙌 In 2016, I joined forces with my partner, a developer, to embark on an activist project. Through our collaborative efforts, we refined the concept and created Veggie People, an information resource that stands unparalleled in the Russian-speaking online landscape.