CV

I redesigned the Seizing Opportunity crowdfunding platform, which is a major project of the Help Needed Charitable Foundation. Within the first month after relaunch, we received record KPIs for donations to charitable foundations since the platform's inception in 2017. 🤌

I designed situational charity events that featured participants such as Manizha, SPBCh, Anton Dolin, the Yasno service etc. The event was mentioned by Dozhd, Forbes, Meduza, and other media. ⭐️

Developed a sensitive step-by-step process for selecting a fund and setting up a charitable fundraiser based on analysis of studies with 100+ respondents. 📊

I first started working with such a large design system and component libraries. I contributed some know-how by encouraging the team to abandon pixel-perfect designs and instead rely on auto layout. 👩‍💻

In 2023 we took 1st place in the ranking of Drupal studios and freelancers from Russia and CIS. 💃

In 2021 I designed the website of Greenwise, a major producer of vegan products present on the markets of Russia, CIS, Japan and the USA. Greenwise was included in the "Forbes's Top 10 Most Successful Brands of Russia 2020". In 2022 the Greenwise website we developed won the 2nd place in "The Best Corporate Website" nomination in the Russian Drupal Awards – award among the best websites based on Drupal open source CMS in Russia. 🔥

In 2020 I designed the website for the Association of Alternative Food Products Producers (AAFPP) and its projects: AltFoodConf conference, Startup Shelf (integration with Samokat), Map of Russian AltFood. Within a couple of years, AAFPP attracted more than 100 partners and participants and became the official and only representatives of V-Label in Russia. 🍔

Since the beginning of Wake Lab studio I've been working on designs for sustainable businesses, NGOs and activist initiatives (Birds Collective, Unfamiliar Place, etc), as well as for media about sustainable and vegan lifestyles (Eating Better, Veggie People). 🐝

I improved processes among cross-functional teams consisting of designers, product managers, and developers. Designers now participate in the early stages of discovery and delivery processes in partnership with product managers. 🤝

I completed a full redesign of the agency and developed its style guide. Additionally, I began working on an enterprise design system using an atomic approach in Figma. 🧬

I mentored new designers joining the team and was responsible for UX texts and layout reviews. 🤓

I designed websites and presentation materials for international projects in the fields of IT, education and digital security. Clients include: Startup Village, Kaspersky, Forbes, Skolkovo, Education Formula, MMSO etc). With wow effects, live streaming and sales. 🚀

Worked on the web design of PepsiCo project for employees from 7 countries and 20 brand units and the platform to find venues for business events. 💼

Since 2017 I have been working on designs for non-profit environmental, animal protection and vegan projects (I Don't Eat Anyone, Clean Yekaterinburg, Veggie People, VeganFest, etc). ♻️

At the start of freelancing, I designed a website for the Artenovum video production team, which focused on inclusion and outreach projects. Then I worked with feedback from the developer for the first time, made the site map and user flow, developed layouts with an adaptive version using Photoshop. 😬

I used to write articles for the first Russian-language blog about vegan marketing, catering to a highly niche audience. It was an exclusive and intriguing project for me, considering my personal interest and studies in the field of marketing vegan products and initiatives. Although I didn't monetize it, I just enjoyed the experience. 💁‍♀️

In 2016, I joined forces with my partner, a developer, to embark on an activist project. Through our collaborative efforts, we refined the concept and created Veggie People, an information resource that stands unparalleled in the Russian-speaking online landscape. 🥂