CV

I designed the “Prod” — a product for NPOs, a Donor Relationship Management system (DRM) that automates donor and donation data collection processes.

I designed a multi-functional form for collecting donations, participating in charity events and auctions, and customized the component to integrate into all foundation products. I implemented a flow to voluntarily cover payment system fees: 81% of users chose this option.

Developed existing and created new design system, improved the growth strategy of a small design team, and participated in product decision making and product strategy.

I designed the "One for All" charity campaign that worked for different audiences and raised over half a million rubles per month for 700+ NGOs against the backdrop of a sharp decline in Russian participation in charity in 2023.

I led a global redesign of “Seizing the Moment” crowdfunding platform. Within the first month after relaunch, we received record KPIs and raised more than 11.5 million rubles for the funds. This is more than in the previous all 5 years of the project's existence.

Together with the stakeholder, we developed a new volunteer fundraising mechanics for the foundation and implemented it in the form of a daughter project "Seizing the Moment. Auctions". In the first six months, users held more than a hundred charity auctions, and in the most successful one they raffled off a lot for 150,000 rubles.

I developed sensitive step-by-step UX processes related to the selection of NGOs and implemented them in all products of the foundation, which include volunteer fundraising (charity fundraisers, events, groups and auctions).

At the start of my work at the foundation, I improved the design system by switching its layouts and components to auto layout: the time for tasks related to UI design was halved.

In 2021 I designed the website of Greenwise, a major producer of vegan products present on the markets of Russia, CIS, Japan and the USA. Greenwise was included in the "Forbes's Top 10 Most Successful Brands of Russia 2020". In 2022 the Greenwise website won the 2nd place in "The Best Corporate Website" nomination in the Russian Drupal Awards – award among the best websites based on Drupal open source CMS in Russia.

In 2020 I designed the website for the Association of Alternative Food Products Producers (AAFPP) and its projects: AltFoodConf conference, Startup Shelf (integration with Samokat), etc. Through the website, AAFPP attracted more than 100 partners and participants and became the official and only representatives of V-Label in Russia.

Since the beginning of Wake Lab studio I've been working on designs for sustainable businesses, NGOs and activist initiatives (Birds Collective, Vegan Month, Unfamiliar Place, Veggie People etc).

I mentored new designers in the team and was responsible for layout reviews. I also improved processes among cross-functional teams consisting of designers, product managers, and developers.

I did a redesign and developed the agency's design system, which is still in use today.

I designed websites for E-commerce, EdTech and digital security projects. Clients include: Startup Village, Kaspersky, Forbes Russia, MMSO etc.

I worked on design mostly for projects with a focus on social initiatives, education, inclusion, sustainability and animal welfare (adaptive websites, infographics, presentation materials).

I wrote articles for the first Russian-language blog about vegan marketing. It was an exclusive that was interesting to a narrow audience. I didn't monetize it, I just liked it.

Together with the developer, we refined the concept and evolved Veggie People into an information project that has no direct analogues in the Russian-speaking online space.